A heady fusion of design and floristry celebrates a floral abundance of colour, texture and structure.
Hayley Scott Blooms was born in Newquay in 2018: “Within two weeks, I had a website and six contracts in local shops, cafés and hotels. I think it was about the timing, offering something a little different and also being just a little bit bold.”
Blooms has grown exponentially since and while lockdown was a scary time, weekly flower drop-offs became hugely popular and Blooms’ Instagram following doubled, such was the demand for Hayley’s arrangements as gifts or pick-me-ups: “Starting with the B2B side of the business and then growing a local audience during that lockdown period has allowed me to have the presence (in the Newquay community) that I have now.”
Perhaps most impressive out of Hayley’s work are her dried flower installations which have found homes in some of Cornwall’s most prestigious wedding and dining venues. She tells me that dried flowers are very on-trend at the moment and have seen a resurgence. “In a business or hospitality space, where you might have traditionally seen a piece of artwork, people are now choosing to have a flower installation,” says Hayley, who was commissioned to create a centrepiece for
Adam Handling’s Ugly Butterfly restaurant on the Carbis Bay Estate. “It was a huge project and an incredible honour to be a part of. I approach my installations in a similar way to my wedding work with mood boards and sketched ideas. I work with the client so that the installation really enhances the space, and I always strive for each new installation to be my new favourite work!”